Primo Bacio- Unforgettable

Vasu Vasu is a label designed to bring Abruzzo's most planted red grape to a wider audience without sacrificing regional identity. The name itself — a playful doubling — signals a philosophy of immediacy and joy over ceremony.

Montepulciano d'Abruzzo draws from the Adriatic-facing slopes of central Italy, where clay-rich soils retain moisture through dry summers and diurnal temperature swings between the Apennines and the coast concentrate color and dark fruit character in the thick-skinned Montepulciano grape.

Primo Bacio ("First Kiss") is crafted for accessibility: fermentation in temperature-controlled stainless steel preserves primary fruit, with limited oak exposure to keep the profile fresh and fruit-driven rather than wood-dominated. The result is a wine that leads with ripe dark cherry and plum rather than tannin structure.

What sets this expression apart within its category is the deliberate restraint on extraction — Montepulciano is capable of producing deeply tannic, age-worthy wines, but Primo Bacio sidesteps that convention entirely in favor of soft, early-drinking appeal.

Drink now through 2026 for maximum fruit vibrancy.