Eight Reserve (750 ml)

818 Tequila, founded by Kendall Jenner and launched in 2021, positioned its Eight Reserve as a deliberate counter to celebrity-brand shortcuts: the liquid is produced in Jalisco's Los Altos (Highlands) region, where red clay and iron-rich volcanic soils at elevations above 2,000 metres force blue Weber agave to grow slower and accumulate higher sugar concentrations than their Lowland counterparts — translating to a rounder, fruit-forward base spirit.

The piñas are cooked in traditional brick ovens, fermented, and double-distilled before entering an extended oak maturation that qualifies Eight Reserve as an extra-añejo — meaning a minimum of three years in barrel under Mexican NOM regulations. American oak casks are the primary vessel, imparting vanilla and caramel integration across the long rest. The result is a tequila that behaves structurally closer to a premium aged whisky than a conventional blanco or reposado.

Special feature: Eight Reserve carries a notably high price point for a celebrity-founded brand, staking its credibility on the extra-añejo designation and Highland terroir rather than flavour additives — a category where additive-free transparency is increasingly scrutinised. Drink now through 2028.