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South Eastern Australia is not a state and, in a sense, not a place: it is a legal designation meaning the wine in the bottle is a blend of wines made from grapes grown thousands of miles apart, often in three different states — New South Wales, Victoria and South Australia.

To give a New World analogy, a wine labelled South Eastern Australia is the rough equivalent of a wine made from a blend of grapes grown in California, Oregon, Washington State and Texas and then called 'Western United States'.

Not surprisingly, South Eastern Australia wines are often inexpensive wines meant for everyday drinking, in contrast to the wines of South Australia, which are among the most expensive in the country.