Purupuru Sparkling Jelly Sake Peach (190 ml) (Pack 30 Can)

Founded in 1743 by Jihei Kano in Nada-Gogo, Kobe, Hakutsuru built its reputation on miyamizu — the mineral-rich hard spring water drawn from the Rokko Mountain aquifer, high in potassium, phosphorus, and calcium, that drives vigorous yeast fermentation and the house's characteristically dry, structured profile.

The Purupuru Sparkling Jelly Sake in Peach is a deliberate departure from that austere house identity: a format-breaking, gelatin-textured sparkling sake designed for immediate sensory novelty rather than contemplative drinking. The jelly (purupuru) texture is the defining technical transgression — the product is engineered to be consumed semi-solid, a format with no precedent in classical nihonshu.

Fermentation follows Hakutsuru's standard multiple parallel fermentation using Aspergillus oryzae koji and proprietary in-house yeast strains developed through the brewery's own research program; the peach flavoring and carbonation are integrated post-fermentation.

Packaged in a 190 ml single-serve can within a 30-can retail pack, this expression sits entirely outside the Nada otoko-zake tradition — it is Hakutsuru leveraging its industrial-scale consistency and distribution infrastructure to reach a category that classical sake has never addressed. Drink immediately upon opening; no aging potential applies.