Pineapple Rum (700 ml)

Dead Man's Fingers originated from the Rum & Crab Shack in St Ives, Cornwall — a deliberate seaside-casual positioning that shaped the brand's philosophy: fruit-forward, accessible, and unapologetically bold. The name itself references the local crab claw nickname, anchoring the spirit firmly in British coastal culture rather than Caribbean heritage.

The base is Caribbean-sourced white rum, chosen for its clean, neutral backbone that allows the real pineapple flavouring to dominate without competition from heavy molasses or barrel character. At 37.5% ABV — the legal minimum for rum in the UK — the spirit is deliberately kept light-bodied, amplifying the fresh fruit profile over spirit heat.

What separates this expression from category peers is its unfiltered commitment to pineapple intensity: rather than a subtle tropical note layered into a complex rum, the pineapple is the point — candied, ripe, and immediate. Within Dead Man's Fingers' own flavoured rum lineup, the Pineapple expression consistently reads as the most dessert-proximate, with the lowest perceived spirit weight of the range.